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The behavioral aspects of pricing

The behavioral aspects of pricing by Sarah Maxwell
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US$ 199.00
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This e-book features research presented at the Academy of Marketing’s 5th International Colloquium, with papers that cover the issues surrounding company brand management in the face of local, national and global constraints in a rapidly changing external environment.
Emerald Publishing Limited; November 2010
57 pages; ISBN 9780857246660
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Title: The behavioral aspects of pricing
Author: Sarah Maxwell