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A McGraw-Hill Advertising Classic
A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.
First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
McGraw-Hill; January 2003
64 pages; ISBN 9780071426251
Read online, or download in EPUB, secure PDF format or MobiPocket
64 pages; ISBN 9780071426251
Read online, or download in EPUB, secure PDF format or MobiPocket
