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- Australia
- Canada
- United Kingdom
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- Albania
- Algeria
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- Antarctica
- Antigua and Barbuda
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- Aruba
- Ascension Island
- Australia
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- Azerbaijan
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Theory and Cases
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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. This emerging phenomenon is captured with contributions from international place branding experts, in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.
This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.
Palgrave Macmillan Ltd.; December 2010
270 pages; ISBN 9780230294790
Read online, or download in secure PDF format
270 pages; ISBN 9780230294790
Read online, or download in secure PDF format
