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Engage!, Revised and Updated

The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Engage!, Revised and Updated by Brian Solis
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The ultimate guide to branding and building your business in theera of the Social Web—revised and updated with a Foreword byAshton Kutcher

Engage! thoroughly examines the social media landscape and howto effectively use social media to succeed in business—onenetwork and one tool at a time. It leads you through the detailedand specific steps required for conceptualizing, implementing,managing, and measuring a social media program. The result is theability to increase visibility, build communities of loyal brandenthusiasts, and increase profits.

Covering everything you need to know about social mediamarketing and the rise of the new social consumer, Engage! showsyou how to create effective strategies based on proven examples andearn buy-in from your marketing teams. Even better, you'll learnhow to measure success and ROI.

  • Introduces you to the psychology, behavior, and influence ofthe new social consumer
  • Shows how to define and measure the success of your socialmedia campaigns for the short and long term
  • Features an inspiring Foreword by actor Ashton Kutcher, who hasmore than 5 million followers on Twitter
  • Revised paperback edition brings the book completely up to dateto stay ahead of the lightning fast world of social media

Today, no business can afford to ignore the social mediarevolution. If you're not using social media to reach out to yourcustomers and the people who influence them, who is?

Wiley; February 2011
336 pages; ISBN 9781118072790
Read online, or download in secure EPUB or secure PDF format
Title: Engage!, Revised and Updated
Author: Brian Solis; Ashton Kutcher
Buy, download and read Engage!, Revised and Updated (eBook) by Brian Solis; Ashton Kutcher today!