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Rock Brands

Selling Sound in a Media Saturated Culture

by Elizabeth Barfoot Christian(ed.) ; Jeremy V. Adolphson(contrib.) ; Bob Batchelor(contrib.) ; Michael Bertrand(contrib.) ; Hazel Cole(contrib.) ; Charles Conaway(contrib.) ; Daniel Cochece Davis(contrib.) ; Bryan P. Delaney(contrib.) ; Dedria Givens-Carroll(contrib.) ; Heidi M. Kettler(contrib.) ; Jacqueline Lambiase(contrib.) ; Jordan McClain(contrib.) ; Mary Nash-Wood(contrib.) ; Staci Parks(contrib.) ; Heather Pinson(contrib.) ; Mary Beth Ray(contrib.) ; Dave Robinson(contrib.) ; Alison F. Slade(contrib.) ; Deborah Clark Vance(contrib.)
Rock Brands by Elizabeth Barfoot Christian
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Catching students where they are, immersed in pop culture, Dr. Christian and other authors explore communication theories through the prism of heavy metal, rock and roll, country, and other forms of music. She examines the continuing popularity of KISS, fueled by the cross-promotions engineered by Gene Simmons, for example, and challenges readers to figure out why we know certain names and not others. Weaving in such 21st century phenomena as reality shows, free file sharing (illegal downloading), and distinctive cell phone rings, she provokes critical thinking about matters many young people take for granted. One intriguing section, subtitled "how religion and politics play in pop music culture," investigates the soft spirituality of Bon Jovi and the scary vibes of Marilyn Manson. This timely book concludes with a chapter on Michael Jackson, whose brand is even more powerful in death than in life.
Lexington Books; December 2010
344 pages; ISBN 9780739146361
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Title: Rock Brands
Author: Elizabeth Barfoot Christian; Jeremy V. Adolphson; Bob Batchelor; Michael Bertrand; Hazel Cole; Charles Conaway; Daniel Cochece Davis; Bryan P. Delaney; Dedria Givens-Carroll; Heidi M. Kettler; Jacqueline Lambiase; Jordan McClain; Mary Nash-Wood; Staci Parks; Heather Pinson; Mary Beth Ray; Dave Robinson; Alison F. Slade; Deborah Clark Vance
 
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