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Place Branding in the New Age of Innovation
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The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Palgrave Macmillan; October 2010
285 pages; ISBN 9780230298095
Read online, or download in secure PDF format
285 pages; ISBN 9780230298095
Read online, or download in secure PDF format
