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The Psychology of Attitudes and Attitude Change
Attitudes are central to understanding human beings' unique ability to create elaborate predispositions and evaluations based on their social experiences. This volume reviews cutting-edge research on attitudes by leading scholars and is essential reading for social psychologists, and practitioners in clinical, counseling, organizational, marketing, forensic, and developmental psychology.
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Title: The Psychology of Attitudes and Attitude Change
Author: Joseph P. Forgas; Joel Cooper; William D. Crano