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Escape Velocity

Free Your Company's Future from the Pull of the Past

Escape Velocity by Geoffrey A. Moore
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“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple

InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.

HarperCollins; September 2011
240 pages; ISBN 9780062040916
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Title: Escape Velocity
Author: Geoffrey A. Moore
 
Subject categories
ISBNs
9780062040893
9780062040916