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The IABC Handbook of Organizational Communication

A Guide to Internal Communication, Public Relations, Marketing, and Leadership

The IABC Handbook of Organizational Communication by Tamara Gillis
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US$ 98.00
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Praise for The IABC Handbook of Organizational Communication

"Looking to expand your professional abilities? Learn newskills? Or hone your area of expertise? This book delivers anamazing and practical study of our profession—and a guidebookfor strategic communication best practices. The Handbook exploresthe many aspects of our profession with expert insights of the bestof the best in communication."—John Deveney, ABC, APR,president, Deveney Communication

"Chalk up a win for Team IABC. Editor Tamara Gillis hasassembled a winning lineup of the best communicators to compilethis useful, readable Handbook. Not another how-to-do-it tacticalmanual, this volume draws from theory and global best practices toexplain the strategic reasons behind modern communication. Amust-read for anyone interested in understanding the communicationprofession and a useful desktop companion to the professionalcommunicator's dictionary and style guide."—William Briggs,IABC Fellow and director, School of Journalism and MassCommunications, San Jose State University

"It is a real pleasure to read this latest version. It presentsa sound, research-based foundation on communication—itsimportance to organizations, why the function must be strategic,and what it takes to get it right."—John G. Clemons, ABC, APR,corporate director of community relations, Raytheon

"All myths about organizational communicators being brainwashed,biased corporate journalists are out the window. This stellarcompendium from dozens of authors, researchers, and editors of highprofessional stature is timely and forward-thinking. Communicationstudents particularly will benefit from understanding the complexdisciplines that intertwine and drive effective organizationalcommunication."—Barbara W. Puffer, ABC, president, PufferPublic Relations Strategies, and associate professor and coursechair, Communications Studies and Professional Writing, Universityof Maryland University College

Wiley; March 2011
480 pages; ISBN 9781118016350
Read online, or download in secure EPUB or secure PDF format
Title: The IABC Handbook of Organizational Communication
Author: Tamara Gillis; IABC
Buy, download and read The IABC Handbook of Organizational Communication (eBook) by Tamara Gillis; IABC today!