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Beyond Powerful Radio

A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio

Beyond Powerful Radio by Valerie Geller
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Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more.

Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience.

Never be boring!  Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers.

A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/

Taylor and Francis; July 2012
538 pages; ISBN 9781136023941
Read online, or download in secure EPUB or PDF format
Title: Beyond Powerful Radio
Author: Valerie Geller
 
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Valerie Geller: Creating Powerful Radio Workshop in Sydney - Radio Today (Aust & NZ)
Sun, 16 Oct 2016 22:28:05 -0700
Valerie Geller: Creating Powerful Radio Workshop in SydneyRadio Today (Aust & NZ)Internationally renowned broadcast coach and ...
Creating Powerful Radio workshop in Sydney - Radioinfo (subscription)
Sun, 11 Sep 2016 20:37:31 -0700
Radioinfo (subscription)Creating Powerful Radio workshop in SydneyRadioinfo (subscription)Geller is the author of four books ...
On the 15th Anniversary - My 9/11 story. - Radio Today (Aust & NZ)
Mon, 12 Sep 2016 07:19:37 -0700
On the 15th Anniversary - My 9/11 story.Radio Today (Aust & NZ)... on marketing, media, consumer behaviour and how to 'cut ...