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Corporate Communication

A Guide to Theory and Practice

Corporate Communication
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US$ 73.00
TheThird Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication.

New to theThird Edition:

- New chapters on strategic planning and campaign management, research and measurement and CSR and community relations

- Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding

- Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.

- New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.

- Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.

- Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links

Praise for theSecond Edition:

"This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" -Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell

'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' -Ian Wright, Corporate Relations Director, Diageo

SAGE Publications; March 2011
296 pages; ISBN 9781446241899
Read online, or download in secure EPUB or secure PDF format
ISBNs
0857022431
9780857022431
9781446209400
9781446241899