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American Wheels, Chinese Roads

The Story of General Motors in China

American Wheels, Chinese Roads by Michael J. Dunne
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How could one company—General Motors—meet disasteron one continent and achieve explosive growth on another at thevery same time?

While General Motors was hurtling towards bankruptcy in 2009,GM’s subsidiary in China was setting new sales and profitrecords. This book reveals how extraordinary people, remarkabledecisions and surprising breaks made triumph in China possible forGeneral Motors. It also shows just how vulnerable that winningtrack record remains. 

No small part of GM’s success in China springs from itsmanagement of shifting business and political relationships. InChina, the government makes the rules for—and competesin—the auto industry. GM’s business partner, the Cityof Shanghai, is both an ally and a competitor. How does such anunnatural relationship work on a day-to-day basis? Where will it goon the future?

General Motors also engages in constant battles with other globaland Chinese car makers for the hearts of demanding Chineseconsumers. Dunne gives us rare glimpses into the mindsets andbehavior of this new moneyed set, the worlds newest class ofwealthy consumers.

China is already the number one car market in the world. Duringthe next ten years, China will export millions of cars and trucksglobally, including to the United States. American Wheels,Chinese Roads presents readers with fascinatingillustrations of what to expect when Chinese cars, companies, andbusiness people arrive on our shores. 

 

Wiley; July 2011
256 pages; ISBN 9780470828656
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Title: American Wheels, Chinese Roads
Author: Michael J. Dunne
 
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