The Leading eBooks Store Online 3,661,113 members ⚫ 1,174,592 ebooks

New to eBooks.com?

Learn more

American Wheels, Chinese Roads

The Story of General Motors in China

American Wheels, Chinese Roads by Michael J. Dunne
Add to cart
US$ 29.95 US$ 25.96
(If any tax is payable it will be calculated and shown at checkout.)
How could one company—General Motors—meet disaster on one continent and achieve explosive growth on another at the very same time?

While General Motors was hurtling towards bankruptcy in 2009, GM’s subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising breaks made triumph in China possible for General Motors. It also shows just how vulnerable that winning track record remains. 

No small part of GM’s success in China springs from its management of shifting business and political relationships. In China, the government makes the rules for—and competes in—the auto industry. GM’s business partner, the City of Shanghai, is both an ally and a competitor. How does such an unnatural relationship work on a day-to-day basis? Where will it go on the future?

General Motors also engages in constant battles with other global and Chinese car makers for the hearts of demanding Chinese consumers. Dunne gives us rare glimpses into the mindsets and behavior of this new moneyed set, the worlds newest class of wealthy consumers.

China is already the number one car market in the world. During the next ten years, China will export millions of cars and trucks globally, including to the United States. American Wheels, Chinese Roads presents readers with fascinating illustrations of what to expect when Chinese cars, companies, and business people arrive on our shores. 

 

Wiley; July 2011
256 pages; ISBN 9780470828656
Read online, or download in secure EPUB or secure PDF format
Title: American Wheels, Chinese Roads
Author: Michael J. Dunne
 
  • News
Bad News For US Automakers In China: The Chinese Are Closing The Quality Gap - Forbes
Mon, 25 Jul 2016 08:30:16 -0700
ForbesBad News For US Automakers In China: The Chinese Are Closing The Quality GapForbesChinese consumers are dividing American ...
Why China Will Win The Race For Supremacy In Autonomous Vehicles - Forbes
Thu, 02 Jun 2016 07:53:32 -0700
ForbesWhy China Will Win The Race For Supremacy In Autonomous VehiclesForbesAmericans might not realize it, but there's a ...
Living With Tesla: A Car Guy's First Six Months With The Model S - Forbes
Thu, 28 Jan 2016 08:05:11 -0800
ForbesLiving With Tesla: A Car Guy's First Six Months With The Model SForbesContradictions get our attention. Last year, ...