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The Cornell School of Hotel Administration on Hospitality
Cutting Edge Thinking and Practice
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This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to:
Develop and manage a multinational career and become a leader in the hospitality industry
Maximize profits from franchise agreements, management contracts, and leases
Understand and predict customer choices, and motivate your staff to provide outstanding service
Manage hospitality businesses and the real estate underlying the businesses
Control costs, coordinate branding strategy, and manage operations across multiple locations
John Wiley & Sons; March 2011
448 pages; ISBN 9781118016268
Read online, or download in EPUB or secure PDF format
448 pages; ISBN 9781118016268
Read online, or download in EPUB or secure PDF format
Subject categories
- Academic > Hospitality Studies > Hospitality industry
- Academic > Hospitality Studies > Hospitality industry; Study and teaching
- Academic > Hospitality Studies > Hotel management
- Academic > Hospitality Studies > Restaurants
- Academic > Family and Consumer Sciences > Hospitality industry
- Business > Customer Service
ISBNs
9781118016268
9781118016251
9781118016206
9780470554999
1118016203