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The Cornell School of Hotel Administration on Hospitality

Cutting Edge Thinking and Practice

The Cornell School of Hotel Administration on Hospitality by Michael C. Sturman
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US$ 39.95
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This cutting edge and comprehensive book—with contributionsfrom the star faculty of Cornell University's School of HotelAdministration—offers the latest thinking on the bestpractices and strategies for hospitality management. A must forstudents and professionals seeking to enter or expand their reachin the hospitality industry, The Cornell School of HotelAdministration on Hospitality delivers the authoritative advice youneed to:

  • Develop and manage a multinational career and become a leader inthe hospitality industry

  • Maximize profits from franchise agreements, managementcontracts, and leases

  • Understand and predict customer choices, and motivate your staffto provide outstanding service

  • Manage hospitality businesses and the real estate underlying thebusinesses

  • Control costs, coordinate branding strategy, and manageoperations across multiple locations

Wiley; March 2011
448 pages; ISBN 9781118016268
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Title: The Cornell School of Hotel Administration on Hospitality
Author: Michael C. Sturman; Jack B. Corgel; Rohit Verma
 
Buy, download and read The Cornell School of Hotel Administration on Hospitality (eBook) by Michael C. Sturman; Jack B. Corgel; Rohit Verma today!