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Strategic Hospitality Leadership

The Asian Initiative

Strategic Hospitality Leadership by Russell Arthur Smith
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US$ 40.00
Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges.

Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia.

The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia. 

Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.  

Wiley; January 2011
224 pages; ISBN 9780470826874
Read online, or download in secure EPUB or secure PDF format
Title: Strategic Hospitality Leadership
Author: Russell Arthur Smith; Judy Siguaw
 
Buy, download and read Strategic Hospitality Leadership (eBook) by Russell Arthur Smith; Judy Siguaw today!
ISBNs
047082686X
9780470824320
9780470826850
9780470826867
9780470826874