Designing for the Digital Age
How to Create Human-Centered Products and Services
Designing successful products and services in the digital agerequires a multi-disciplinary team with expertise in interactiondesign, visual design, industrial design, and other disciplines. Italso takes the ability to come up with the big ideas that make adesirable product or service, as well as the skill and perseveranceto execute on the thousand small ideas that get your design intothe hands of users. It requires expertise in project management,user research, and consensus-building. This comprehensive,full-color volume addresses all of these and more with detailedhow-to information, real-life examples, and exercises. Topicsinclude assembling a design team, planning and conducting userresearch, analyzing your data and turning it into personas, usingscenarios to drive requirements definition and design,collaborating in design meetings, evaluating and iterating yourdesign, and documenting finished design in a way that works forengineers and stakeholders alike.
768 pages; ISBN 9781118079881
, or download in
Title: Designing for the Digital Age
Author: Kim Goodwin; Alan Cooper
The Innovators 2014 US$ 9.99 528 pages