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Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions

Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions by Ylva French
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Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future.

Taylor and Francis; June 2011
ISBN 9781136702310
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Title: Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions
Author: Ylva French; Sue Runyard
 
Buy, download and read Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions (eBook) by Ylva French; Sue Runyard today!
ISBNs
0203813758
9780203813751
9780415610452
9781136702273
9781136702310
9781136702327