for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry ...

New to eBooks.com?

Learn more

Crafting Strategy

Embodied Metaphors in Practice

Crafting Strategy by Loizos Heracleous
Add to cart
US$ 40.00
The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF.
Cambridge University Press; June 2011
264 pages; ISBN 9781139088633
Read online, or download in secure EPUB or secure PDF format
Title: Crafting Strategy
Author: Loizos Heracleous; Claus D. Jacobs
 
Buy, download and read Crafting Strategy (eBook) by Loizos Heracleous; Claus D. Jacobs today!
ISBNs
1139089072
9780521116558
9781139088633
9781139089074
9781139090537