For anyone facing the whole process of applying for an Australian government or corporate private sector job, here's an easy way to understand the requirements of the position and write your own powerful application using proven marketing strategies that `sell' your skills to the employer. Answering the selection criteria is easy when you know how. This book takes you through the application process step by step and provides dozens of examples from a wide range of occupations & industries. The book will help the reader: gain insight into how employers think; translate selection criteria mumbo-jumbo; sell themselves and their skills; write resumes and letters that get results; handle tricky criteria in OH&S and EEO; stand out in interviews.
; May 2011
210 pages; ISBN 9781921874000Read online
, or download in secure EPUB
Title: Get That Government Job
Author: Dawn Richards
Chapter 5 Polishing Up Your Writing Using a simple and effective ‘KISS’ writing style Avoiding the most common errors in applications ‘Turbo-boosting’ your application with power verbs Proofreading your application First impressions really do count! You have just ten seconds to get the employer or recruiter interested in reading your application. If your application looks unprofessional or is difficult to read, you won’t get to an interview. In a recent survey conducted in the United States and Canada by ResumeDoctor, recruiters in a range of industries (including administration, biotech, engineering, finance, healthcare, information technology and sales) were surveyed to identify their ‘pet peeves’ with applications.According to this survey, the number one pet peeve that employers and recruiters have with applications is spelling errors, typos and poor grammar. In Australia, similar surveys conducted by leading careers organisations came up with the same results. Here are some of the things that recruiters came up with as their pet peeves: • Incorrect use of common words • Long words, sentences and paragraphs • Incorrect tense for current and past jobs • Using passive voice instead of active voice • Incorrect use of the apostrophe • Writing about yourself in the third person Even if your application has just a few of the mistakes listed above, you limit your chance of success. This chapter focuses on how to avoid these costly mistakes and end up with a professional application that is error-free. Using a simple and effective KISS writing style Have you ever experienced difficulty (depending on your age and visual acuity) trying to read a business card, ad or brochure that had small print or was too cluttered for easy reading? What did you do? If you’re like most people, you simply gave up and threw it away. Similarly, employers are faced with reading dozens or even hundreds of applications at any one time. Don’t make the mistake of thinking that they will squint and strain to read what you have written or try to make sense of it.They won’t! Your application will develop wings as it flies through the air into the nearest bin. It’s not just the words you write, but also the way in which you present the information that can make your application a winner. Research shows that serif fonts (such as Times New Roman) are five times easier to read than sans serif fonts (such as Arial), so simply by using a serif font you increase your chance of success dramatically. (There’s much more on typography and layouts in chapter 6, Preparing Your Résumé.) In the last chapter, you learned how writing an application is similar to marketing a product,‘YOU and your skills’. But, you may not be aware that all good marketing uses the KISS Formula: K............Keep I ............It S ............Simple S ............Sweetheart The KISS principle means you should use simple words, short sentences and short paragraphs to make your application easy to read. Forget about big words and long-winded sentences — they limit your chance of success. Never use a big word if you can use a small word for the same effect. For example, instead of writing ‘utilised’, simply write ‘used’; instead of ‘nevertheless’ write ‘but’, and so on. These simpler words have the same meaning as their more complex synonyms, but are much easier to read and understand because they are in common use every day. Use an easy-to-read ‘KISS’ writing style with short words, short sentences and short paragraphs so that the employer can get the facts quickly and easily without the need for mental gymnastics.