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Wettbewerb im alpinen Tourismus - Herausforderungen und Innovationen
Schweizer Jahrbuch für Tourismus 2010
US$ 37.69
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HauptbeschreibungDie alpine Tourismuswirtschaft ist auch im Nachklang der Finanzkrise mit zahlreichen Herausforderungen konfrontiert. Vor dem Hintergrund der voranschreitenden Globalisierung und des Klimawandels, Nachfrageschwankungen und allseits knapper finanzieller Ressourcen muss es gelingen, die Position des alpinen Tourismus im weltweiten Wettbewerb gezielt zu stärken. Thomas Bieger, Christian Laesser, Pietro Beritelli und weitere internationale Experten geben einen tiefen Einblick in bewährte und neue Strategien für den deutschsprachigen Raum. Das eBook bietet neueste Erkenntnisse zu den Schwerpunkten:
- alpiner Sommertourismus
- Innovationen im Wintersporttourismus
- Förderung touristischer Innovationen
- Eventmanagement
- Effizienz und Benchmarking
Viele Abbildungen, Tabellen und Beispiele unterstützen den Transfer des Know-hows aus der Wissenschaft in die Tourismuspraxis. less
