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This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.
Palgrave Macmillan Ltd.; May 2007
272 pages; ISBN 9780230590601
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272 pages; ISBN 9780230590601
Read online, or download in secure PDF format
