The SAGE Handbook of Marketing Theory
Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
545 pages; ISBN 9781446206980
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Title: The SAGE Handbook of Marketing Theory
Author: Pauline Maclaran; Michael Saren; Barbara Stern; Mark Tadajewski
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