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Lead Generation on the Web

Lead Generation on the Web by Thomas Myer
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Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales.This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales.

O'Reilly Media; February 2007
65 pages; ISBN 9780596510213
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Title: Lead Generation on the Web
Author: Thomas Myer