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Drawing on the twelve core disciplines of business, including business
law, economics, marketing and finance, this second edition of the hugely
successful The 30 Day MBA shows you to use key business concepts and
tools to assess business decisions and implement strategy. You will be
able to create your own Management Information Resource Centre, giving
you access to business information on markets and competitors, research
data and case studies, as well as hundreds of free business tools to
help you carry out analyses. Importantly it will equip you with the
knowledge and confidence to take part in strategic decisions alongside
MBA graduates. Now including a thorough explanation of the 'break-even'
analysis - the tool for making cost, volume, pricing and profit
decisions - and case studies detailing economically resilient brands
with particular focus on developing countries, The 30 Day MBA, second
edition places MBA skills within reach of all professionals and
students.
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Kogan Page; August 2011
304 pages; ISBN 9780749463328
Read online, or download in EPUB or secure PDF format
304 pages; ISBN 9780749463328
Read online, or download in EPUB or secure PDF format
