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Mit Blick auf einen nachhaltigen Konsum eröffnen elektronische Handelsplattformen neue Spielräume. In dem Band werden die Ergebnisse einer empirischen Studie vorgestellt, für die das Kauf- und Verkaufsverhalten, die Motivationen sowie die mit dem Online-Handel verbundenen Umweltauswirkungen erhoben wurden. Am Beispiel von eBay zeigt die Untersuchung erstmals in sehr umfassender Weise das ökologische Potenzial des Online-Handels mit Gebrauchtgütern. Es liegt im Wesentlichen darin, die Lebens- und Nutzungsphase von Produkten zu verlängern.
Subject categories
- Academic > Earth Sciences > Environmental sciences > Periodicals and societies
- Academic > Earth Sciences > Environmental sciences > Dictionaries and encyclopedias
- Academic > Earth Sciences > Environmental sciences > General works
- Academic > Environmental Sciences > Societies, etc
- Academic > Environmental Sciences > Encyclopedias
- Academic > Geography > Environmental sciences
ISBNs
3642193714
9783642193705
9783642193712