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Into Africa

A Guide to Sub-saharan Culture and Diversity

Into Africa
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For more than a decade, Into Africa has provided valuable advice to those who are interested in traveling to, living in or working in sub-Saharan Africa--business people, human rights and development workers, diplomats, academics and trainers--and anyone else who seeks a better understanding of the cultural characteristics of this dynamic part of the world. This new and expanded edition of Into Africa brings a fresh view on sub-Saharan Africa, showing how its nations have adapted to Western ways while retaining their cultural traditions and diversity. With depth and sensitivity, Into Africa examines the effects of community, ethnicity and language on doing business and establishing professional and personal relationships in African countries. The book explores regional differences, offers detailed guidelines for conducting training programs in Africa and examines issues that reflect the complex relationships involved, including increased trade with the U.S. and Europe, the role of politics and business, changes in mass communication and the continuing threat of HIV/AIDS.
Nicholas Brealey Publishing; January 2011
280 pages; ISBN 9781931930611
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