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An Integrated and Practical Approach
Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in the events industry.
Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and value of events management essentials, including:
- equipment and design,
- marketing and PR,
- finance and budgeting
- the role of events tourism
Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals.
257 pages; ISBN 9781446204320
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