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Effective Public Relations

Effective Public Relations
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Learn all you need to know about how to generate and manage publicity -

from recognising public relations opportunities to creating and

sustaining media coverage. Effective Public Relations not only shows

you how to identify and target your audience but also provides

practical techniques for presenting information whether writing news

releases or organising press conferences and product launches. Power

tips help you to deal with real-life situations and handle all types of

media with confidence.

Dorling Kindersley Ltd; July 2009
72 pages; ISBN 9781405352246
Download in EPUB
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ISBNs
9780751312904
9781405352246
9781405354820