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Effective Public Relations
Learn all you need to know about how to generate and manage publicity -
from recognising public relations opportunities to creating and
sustaining media coverage. Effective Public Relations not only shows
you how to identify and target your audience but also provides
practical techniques for presenting information whether writing news
releases or organising press conferences and product launches. Power
tips help you to deal with real-life situations and handle all types of
media with confidence.
72 pages; ISBN 9781405352246