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Start-Up Smarts

The Thinking Entrepreneur's Guide to Starting and Growing Your Business

Start-Up Smarts by Barry H. Cohen
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To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to: create a flexible business plan; find out what your customers really want; capitalize on the right trends; hire the best people; choose the most lucrative partners; and much more. Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!
F+W Media; December 2009
272 pages; ISBN 9781440512919
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Title: Start-Up Smarts
Author: Barry H. Cohen; Michael Rybarski