The Leading eBooks Store Online

for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader ...

New to eBooks.com?

Learn more

Campaign Communication and Political Marketing

Campaign Communication and Political Marketing
Add to cart
US$ 107.95
(If any tax is payable it will be calculated and shown at checkout.)
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
  • Offers comparative analyses of campaigns from country to country
  • Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
  • Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
  • Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Wiley; March 2011
272 pages; ISBN 9781444340693
Read online, or download in EPUB or secure PDF format