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Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands by Steven Haines
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“A must-read for all business leaders driving their organizations to develop winning products and solutions. The book’s insight and thought-provoking scenarios help crystallize actions needed to achieve growth and marketplace success!”
McGraw-Hill Education; December 2011
288 pages; ISBN 9780071770057
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Title: Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
Author: Steven Haines