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Selling Shakespeare to Hollywood
The Marketing of Filmed Shakespeare Adaptations from 1989 into the New Millennium
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Breaking from traditional critiques of Shakespeare films based on either the aesthetics of the films or on a comparison between the film and source text, this new analysis of recent Shakespeare movies seeks to explain what makes such films commercial successes. Focusing particularly on three sub-genres—the teen Shakespeare film, the hybrid Shakespeare film, and the “faithful” adaptation—the author argues that the commercial success of the most popular films stems from blurring the line between the “traditional Shakespeare” and a more modern interpretation of the texts.
University Of Hertfordshire Press; February 2006
235 pages; ISBN 9781905313839
Read online, or download in secure PDF format
235 pages; ISBN 9781905313839
Read online, or download in secure PDF format
Subject categories
- Academic > Performing Arts > Theater > Comedy > General works
- Academic > Performing Arts > Theater > Comedy > Special topics
- Academic > Literature > English literature > By period > Medieval. Middle English (1066-1500)
- Academic > Literature > Drama > Special types
- Academic > Literature > Authorship > Technique. Literary composition, etc.
- Academic > Performing Arts > Motion Pictures > Motion pictures
- Academic > Literature > English literature > Literary history and criticism
- Academic > Literature > English literature > English renaissance (1500-1640)
- Academic > Literature > Periodicals
- Performing Arts > Film > History & Criticism
- Drama > Shakespeare
- Business > Marketing
ISBNs
1905313837
9781902806518
9781905313839