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The Growth Strategies of Hotel Chains

Best Business Practices by Leading Companies

The Growth Strategies of Hotel Chains
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US$ 72.95
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Subjects covered include diversification vs. specialization; various types of integration; acquisitions, mergers, and strategic alliances; franchise contracts, management contracts, leaseholds, and ownership; and branding and globalization. Charts, tables, and figures make complex information easy to access and understand.
Taylor and Francis; October 2012
232 pages; ISBN 9781136752926
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