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Empowering Customer Relationships
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Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and techniques with a unique blueprint, this study illuminates the myriad issues that are critical to using people, process, and technology to achieve a superior level of customer satisfaction and loyalty. From structuring a team and adjusting operations to addressing data integrity and security concerns, CRM users and their respective firms will learn to adapt to emerging marketplace demands, key technology innovations, and the wireless world. Tackling real-time issues from different angles, this handy reference also includes a collection of appendices offering examples of the sales process, software solutions, service providers, and a glossary of terms.
Information Today, Inc.; June 2008
384 pages; ISBN 9781937290726
Read online, or download in EPUB, secure PDF format or MobiPocket
384 pages; ISBN 9781937290726
Read online, or download in EPUB, secure PDF format or MobiPocket
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9781937290726
9781937290719
9781937290702
9780910965804
1937290719