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Competitive Information Strategies, Solutions, and Success Stories for Service Businesses
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Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.
Information Today, Inc.; April 2002
256 pages; ISBN 9781937290757
Read online, or download in EPUB or secure PDF format
256 pages; ISBN 9781937290757
Read online, or download in EPUB or secure PDF format
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ISBNs
1937290743
9780910965569
9781937290733
9781937290740
9781937290757