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Myth of the Garage

Myth of the Garage by Dan Heath
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From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:• Why you should never buy another mutual fund (“The Horror of Mutual Funds”)• Why your gut may be more ethical than your brain (“In Defense of Feelings”)• How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”)• Why the “Next Big Thing” often isn’t (“The Future Fails Again”)• Why you may someday pay $300 for a pair of socks (“The Inevitability of $300 Socks”)• And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
Random House; November 2011
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Title: Myth of the Garage
Author: Dan Heath; Chip Heath