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Edison in the Boardroom Revisited

How Leading Companies Realize Value from Their Intellectual Property

Edison in the Boardroom Revisited by Suzanne S. Harrison
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A revised and expanded edition of the groundbreaking Edisonin the Boardroom, highlighting the winning strategies today'sbiggest companies use to maximize the value of their intellectualproperty

Now fully revised and expanded, Edison in the Boardroom,Second Edition takes an in-depth look at the revolutionaryconcept of intellectual asset management (IAM). Incorporatingstories and teachings from some of the most successful companies inthe world—such as Hewlett-Packard, IBM, Procter & Gamble,Rockwell, Dow, Ford and many others—Harrison and Sullivanhave made an exhaustive study of IAM and its implications fortoday's businesses.

  • Features updated interviews of companies, and a new treatmentof the Profit Center Level
  • Updates stories and teachings from some of the most successfulcompanies in the world
  • Showcases a hierarchy of best practices that today's companiescan integrate into their own business philosophies to gain the bestreturn from their intellectual assets

Edison in the Boardroom, Second Edition compiles a wealthof knowledge and successful stories that illustrate how farbusinesses have come in their ability to leverage and monetizetheir intellectual assets.

Wiley; October 2011
240 pages; ISBN 9781118170137
Read online, or download in secure EPUB or secure PDF format
Title: Edison in the Boardroom Revisited
Author: Suzanne S. Harrison; Patrick H. Sullivan
 
Buy, download and read Edison in the Boardroom Revisited (eBook) by Suzanne S. Harrison; Patrick H. Sullivan today!
ISBNs
1118170121
9781118004531
9781118170120
9781118170137
9781118170144