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Newsjacking

How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

Newsjacking by David Meerman Scott
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The Rules Have Changed vii

1 From Random Occurrences a Method Emerges 1

2 Why Real-Time Journalism Needs Newsjackers 3

3 The Newsjacker’s Goal: Own the Second Paragraph 6

4 How to Find Your Own News, Jack 10

Tracking People You Know 10

Monitoring Keywords and Phrases 11

Twitter: The Newsjacker’s Essential Tool 12

5 Then Again, It May Just Fall into Your Lap 13

6 Ka-Ching: CEO Bags a Cool Million with a Single
Blog Post 15

7 Become the Go-To Gal (or Guy) in Your Industry 18

Comment on Regulatory Change in Your Industry 19

React to Your Competitor’s Announcement with a Media Alert 20

8 Getting the Mandate to Communicate 21

9 How to Board the Media Bus in Real Time 23

Blog It and Put It on Your Website 23

Media Alerts in Real Time 24

Harness the Power of the Podium 25

Live-Stream It 25

Link Your Message to Existing Content Via Comments 26

Knock on Doors the Media Have Created 26

Tweet Journalists Direct 27

A Pitch in Time Scores Nine 27

10 Be Careful Out There 28

11 Meet the Master Newsjacker: Larry Flynt 31

12 Jack Be Nimble, Jack Be Quick 34

13 Now It’s Your Turn 36

Acknowledgments 38

About the Author 39

Have David Meerman Scott Speak at Your Next Event 41

Also by David Meerman Scott 42

Wiley; June 2013
64 pages; ISBN 9781118252314
Read online, or download in secure EPUB or secure PDF format
Title: Newsjacking
Author: David Meerman Scott
 
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