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A Managerial Perspective
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Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness. The range of PR and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspective offers an original and vital discussion. This book will interest both second and third year under-graduate students of public relations and communications, as well as post-graduates in the field of public relations, corporate communications and public affairs.
Sage Publications Ltd.; December 2011
513 pages; ISBN 9781446253663
Read online, or download in secure PDF format
513 pages; ISBN 9781446253663
Read online, or download in secure PDF format
