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Get Lucky

How to Put Planned Serendipity to Work for You and Your Business

Get Lucky by Thor Muller
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US$ 26.95
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A guide to getting luck on your side

As the pace of change accelerates and the volume of informationexplodes, we're under great pressure to connect just in time withthe people and ideas we need to thrive. But we can no longer planour way to success—there will always be factors beyond ourcontrol. This uncertainty, however, cultivates one of today's keydrivers of success: serendipity. More than blind luck, serendipitycan produce quantifiable results: breakthrough ideas, relationshipsthat matter, effortless cooperation, synchronized market timing,and more. Get Lucky shows businesses how to succeed byfostering the conditions for serendipity to occur early andoften.

  • Distills planned serendipity into eight key elements:preparedness, motion, activation, attraction, connection,commitment, porosity, and divergence
  • Features stories of serendipity in action at well-knowncompanies including Avon, Target, Steelcase, Google, Facebook,Walmart, and more
  • Written by serial entrepreneurs and cofounders of GetSatisfaction, a breakout platform for online customer servicecommunities with over 100,000 clients

Planned serendipity is not an abstract, magical notion, but apractical skill. Get Lucky is the indispensable resource foranyone who wants to learn this skill and to make serendipity workfor them.

Wiley; March 2012
ISBN 9781118276938
Read online, or download in secure EPUB or secure PDF format
Title: Get Lucky
Author: Thor Muller; Lane Becker
 
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