Samsung Electronics and the Struggle for Leadership of the Electronics Industry
During the dramatic years of growth from 1996?2007, the partnership of Samsung Group Chairman Lee Kun-hee and Yun Jong-yun took the company to new heights through a series of measures aimed at the onset of the digital era but supported by core manufacturing of semi-conductors. Chapters on mobile phones, LCDs and semiconductors and the search for a new strategy complement those on marketing and human resource development. The book also explores the relationship between Samsung Electronics and the Samsung Group and the tensions which exist between the Korean government and the chaebol.
Tony Michell is an experienced and respected commentator on Korean business. His fascinating insights into the secrets of Samsung?s success will provide inspiration for any business manager looking for ways to grow their global business.
Title: Samsung Electronics and the Struggle for Leadership of the Electronics Industry
Author: Anthony Michell
Managerial Communication 2014 US$ 19.95 270 pages
The Smartest Guys in the Room 2013 US$ 13.99 480 pages