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Samsung Electronics and the Struggle for Leadership of the Electronics Industry

Samsung Electronics and the Struggle for Leadership of the Electronics Industry by Anthony Michell
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This book views Samsung Electronics in terms of corporate lifecycle as well as product portfolio and strategy. It also examinesthe issues Samsung faces as it proceeds further into the 21stcentury.

Written from the perspective of an experienced commentator onKorean and global business, this book presents not simply anarrative or an adulatory and uncritical account of Samsung's rise,but a considered analysis of the secrets of success that bothbusiness students and CEOs will want to read and consider applyingto their own companies.
Wiley; Read online
Title: Samsung Electronics and the Struggle for Leadership of the Electronics Industry
Author: Anthony Michell
 
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ISBNs
1118179277
9780470822661
9781118179277
9781118179284
9781118181591