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The Myth of the Garage

The Myth of the Garage
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From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'.

In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:

- Why you should never buy another mutual fund ('The Horror of Mutual Funds')

- Why your gut may be more ethical than your brain ('In Defense of Feelings')

- How to communicate with numbers in a way that changes decisions ('The Gripping Statistic')

- Why the 'Next Big Thing' often isn't ('The Future Fails Again')

- Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks')

- And 12 others . . .

Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

Random House; January 2012
ISBN 9781448135943
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