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Web Marketing All-in-One For Dummies

Web Marketing All-in-One For Dummies by Arnold;  Michael Becker;  Marty Dickinson;  Ian Lurie;  Elizabeth Marsten
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Build an online presence for your business with webmarketing

Why buy several books on web marketing when you can buy justone? With this must-have resource, five marketing professionalsteam up to share their expertise in the field of web marketing sothat you can benefit from their know-how. Covering everything fromsite building, search engine optimization, and web analytics toonline advertising, e-mail marketing, and harnessing the potentialof social media, this team of web marketing gurus brings theirinsight and experience to the table and it's yours for thetaking.

  • Provides invaluable advice for establishing a web presence andgetting your message out with online advertising
  • Zeroes in on search engine optimization so that your site canbe discovered by search engines and, ultimately, consumers
  • Explains how web analytics can offer you a better understandingof your web marketing efforts
  • Details ways to establish an online voice with blogging andpodcasting
  • Walks you through the potential of social media marketing withFacebook, Twitter, and Google+
  • Looks at various options for getting your message onto mobileplatforms

Web Marketing All in One For Dummies, 2nd Edition showsyou how to get your online name out there so that customers canfind you easily.

Wiley; June 2012
914 pages; ISBN 9781118281673
Read online, or download in secure EPUB or secure PDF format
Title: Web Marketing All-in-One For Dummies
Author: Arnold; Michael Becker; Marty Dickinson; Ian Lurie; Elizabeth Marsten
 
Buy, download and read Web Marketing All-in-One For Dummies (eBook) by Arnold; Michael Becker; Marty Dickinson; Ian Lurie; Elizabeth Marsten today!
ISBNs
1118284763
9781118243770
9781118281673
9781118284254
9781118284766