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Principles of Pricing

An Analytical Approach

Principles of Pricing by Rakesh Vohra
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US$ 44.00
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.
Cambridge University Press; March 2012
ISBN 9781107714243
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Title: Principles of Pricing
Author: Rakesh Vohra; Lakshman Krishnamurthi
 
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ISBNs
1139211358
9781107010659
9781107714243
9781139211352