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Social Media in Travel, Tourism and Hospitality

Theory, Practice and Cases

Social Media in Travel, Tourism and Hospitality by Marianna Sigala
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US$ 124.95
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Ashgate Publishing Ltd; February 2012
338 pages; ISBN 9781409485148
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Title: Social Media in Travel, Tourism and Hospitality
Author: Marianna Sigala; Evangelos Christou; Ulrike Gretzel
 
Buy, download and read Social Media in Travel, Tourism and Hospitality (eBook) by Marianna Sigala; Evangelos Christou; Ulrike Gretzel today!
ISBNs
1409420922
9781409420910
9781409420927
9781409485148