The Leading eBooks Store Online 3,637,813 members ⚫ 1,169,093 ebooks

New to eBooks.com?

Learn more

Social Media in Travel, Tourism and Hospitality

Theory, Practice and Cases

Social Media in Travel, Tourism and Hospitality by Evangelos Christou
Not available
US$ 149.95
(If any tax is payable it will be calculated and shown at checkout.)

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Ashgate Publishing Ltd; Read online
Title: Social Media in Travel, Tourism and Hospitality
Author: Evangelos Christou; Marianna Sigala; Ulrike Gretzel; Dimitri Ioannides
 
Buy, download and read Social Media in Travel, Tourism and Hospitality (eBook) by Evangelos Christou; Marianna Sigala; Ulrike Gretzel; Dimitri Ioannides today!

This edition is not for sale in your country. Here are some titles that might be what you're after...