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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Strategic Database Marketing 4e:  The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program by Arthur Hughes
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Arthur M. Hughes is the founder and vice president of The Database Marketing Institute, Ltd. and a senior strategist at Silverpop. He has designed and maintained marketing databases for Fortune 500 companies and other organizations for the past 30 years.

McGraw-Hill Education; January 2012
480 pages; ISBN 9780071773645
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Title: Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Author: Arthur Hughes
 
Buy, download and read Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (eBook) by Arthur Hughes today!
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ISBNs
0071773649
9780071773485
9780071773645