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The combined forces of growing competition, changing patterns of consumption, environmental factors and slowing economic growth mean that the next decade will provide a challenging environment for tourism marketing. Marketing Innovations for Sustainable Destinations is a collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations. Divided into three parts, Marketing Innovations for Sustainable Destinations discusses: Consumer decision making and tourist experience: including advertising and word-of-mouth marketing, touristic consumption, the role of emotions in consumer decision making, tourist decision strategies in a multi-level perspective, and the concept of travel horizon; Destination image, positioning and branding: including issues in nation branding, issues for urban destinations, sports tourism and motorsports, tourism brand personality and issues in co-branding; Destination stakeholders and networks: including the role of brands in dialectical relationships, and networking for market diversification.
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Goodfellow Publishers Ltd; September 2009
352 pages; ISBN 9781906884963
Read online, or download in secure PDF format
352 pages; ISBN 9781906884963
Read online, or download in secure PDF format
