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CIM Post-grad Diploma: 4 Managing corporate reputation
The strength and magnitude of an organisation's reputation represents the way in which a complex range of stakeholders perceive an organisation, entity or destination. All too often, a gap develops between the way an organisation intends to be seen and the reality, namely the way stakeholders actually perceive it. This can be due to a range of forces, some slow, foreseeable and manageable, and some sudden, unforeseen and relatively unmanageable. All can result in organisational underperformance, destabilisation, financial difficulties, leadership change, a fall in market valuation, and even difficulty in raising finance or recruiting the right personnel. The Managing Corporate Reputation unit explores ways in which organisations can minimise the gap and avoid these potentially serious issues.The Managing Corporate Reputation Study Text offers comprehensive coverage of the CIM syllabus for the Managing Corporate Reputation unit, providing all the material needed to tackle the written assignment. The Managing Corporate Reputation Study Text includes targeted coverage linked to the syllabus learning outcomes and is delivered in manageable, easy-to-read sessions.