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The New Influencers

A Marketer's Guide to the New Social Media

The New Influencers by Paul Gillin
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Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

Linden Publishing; Read online
Title: The New Influencers
Author: Paul Gillin; Geoffrey A. Moore
 
Buy, download and read The New Influencers (eBook) by Paul Gillin; Geoffrey A. Moore today!
ISBNs
161035110X
9781610351102
9781610351119
9781884995965