The New Influencers
A Marketer's Guide to the New Social Media
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularityand credibilitywith consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.
Title: The New Influencers
Author: Paul Gillin; Geoffrey A. Moore
Managerial Communication 2014 US$ 19.95 270 pages
The Smartest Guys in the Room 2013 US$ 13.99 480 pages