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The Mobile Marketing Handbook, Second Edition

A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

The Mobile Marketing Handbook, Second Edition
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US$ 23.99
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In this new interactive edition of her bestselling guide to mobile marketing, Kim Dushinski shows how any firm can create successful mobile campaigns without breaking the bank. Her easy-to-follow advice helps readers interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of new prospects, and gain competitive advantage by making the move to mobile now.
Information Today, Inc.; February 2012
249 pages; ISBN 9781937290443
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