The Social Media Strategist: Build a Successful Program from the Inside Out
Christopher Barger is senior vice president of global programs at Voce Connect, a division of Porter Novelli, which assists clients around the world in developing social media programs and strategies. He spent four years as director of global social media at General Motors, and he served as IBM’s “blogger-in-chief,” playing a crucial role in developing IBM’s online presence.
304 pages; ISBN 9780071768559
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Title: The Social Media Strategist: Build a Successful Program from the Inside Out
Author: Christopher Barger