The Social Media Strategist: Build a Successful Program from the Inside Out
Christopher Barger is senior vice president of global programs at Voce Connect, a division of Porter Novelli, which assists clients around the world in developing social media programs and strategies. He spent four years as director of global social media at General Motors, and he served as IBM’s “blogger-in-chief,” playing a crucial role in developing IBM’s online presence.
304 pages; ISBN 9780071768559
, or download in or
Title: The Social Media Strategist: Build a Successful Program from the Inside Out
Author: Christopher Barger
The World's Most Powerful Leadership Principle 2004 US$ 13.99 224 pages
To Sell Is Human 2012 US$ 12.99 256 pages